Trend Micro's Role in Today's Cyber Security Landscape
Cybersecurity threats have become more sophisticated and dangerous than ever before, and as a result, companies and individuals should take measures to protect themselves from these online threats. Trend Micro, a leading service provider of cybersecurity solutions, has been at the forefront of this fight for the past 30 years. In this blog post, we'll discuss the importance of Trend Micro in today's cyber security landscape.
We will briefly examine the company's history, most popular products and services, and its success in the market. We'll also examine how Trend Micro's solutions are helping businesses and individuals stay safe from digital threats and why it's important to prioritize cybersecurity in today's digital era.
So, let's explore the importance of Trend Micro in the cybersecurity industry.
What is Trend Micro All About?
Trend Micro is a global cyber security company providing Internet and computer content security solutions. Its product portfolio has security software, network and web security, mobile security, and anti-spam products. Also, the company provides data and intellectual property security solutions with integrated modules for ransomware, federal, cloud, compliance, GDPR, healthcare, and end-of-support systems.
Trend Micro partners with other major technology companies like Amazon, Microsoft, VMware, IBM, and Citrix. It has a presence in Europe, Latin America, Asia-Pacific, North America, the Middle East, and Africa. Trend Micro is based in Shibuya-ku, Tokyo, Japan, and is dedicated to making the digital world a safer place for individuals and businesses alike.
History of the Trend Micro Company
Trend Micro was founded by Steve Chang, his wife Jenny Chang, and his sister Eva Chen after the sale of Steve Chang's copy protection dongle to Rainbow Technologies, a US-based company. The company was initially located in Taipei, China, but later shifted its headquarters to Tokyo after acquiring a Japanese software company in 1992 to form Trend Micro Devices.
In 1993, the company bundled its products with Novell's network operating system, and by 1996, it had an agreement with Intel to market the ServerProtect product globally under its own name with Intel's LANDesk brand. In 1998, the company was listed on the Tokyo Stock Exchange under the ticker 4704, and in July 1999, it began trading on the US-based NASDAQ stock exchange.
Trend Micro's Acquisitions and Leadership Changes in the Early 2000s
In 2004, Steve Chang split the responsibilities of chairman and CEO, with Eva Chang becoming CEO and Steve Chang taking over as chairman. The company acquired Intermute, an anti-spyware company based in Braintree, Massachusetts, for $15 million that year.
Trend Micro continued to acquire other companies, such as San Jose-based anti-spam software developer Kelka in 2005, and in 2007, it acquired the HijackThis freeware anti-spyware software. The company acquired Humyo, a cloud-based storage service company located in Leeds, England, and Mobile Armor, a developer of mobile security services, in 2010.
Trend Micro's Expansion and Partnership Efforts from 2010 to 2018
From 2010 to 2017, Trend Micro continued to acquire various companies and partner with other firms to increase its reach and improve the quality of its services.
In 2018, the company participated in the Cybersecurity Tech Pact, a public agreement between companies to protect customers from threats of attacks by nation-states and cybercriminal groups. The same year, Trend Micro and HITRUST agreed to release a new center offering advanced cyber risk management services.
In addition, the company and Moxa Inc. began TXOne Networks, a joint venture company, in 2018 with an emphasis on the security requirements present in the Industrial Internet of Things (IoT). By 2022, the company will have 7199 employees working for it.
What Products Does the Trend Micro Company Offer?
Trend Micro is a renowned cyber security company that provides a range of products and services to protect customers from different digital threats. It has been around for over 30 years and has a proven track record of delivering high-quality security solutions.
Antivirus Software Product:
One of the company's most popular products is its antivirus software. Antivirus software is created to protect desktop computers and mobile devices from various types of malware, such as viruses, ransomware, spyware, etc. It is available for Windows, Mac, iOS, and Android devices.
In addition to the antivirus program, Trend Micro offers several other security products, such as Internet Security, Mobile Security, and Cloud Security.
Internet security products protect users from cyber threats like spam, phishing, and malicious sites. Mobile security products protect users' mobile phone devices from a variety of malware and privacy threats, while cloud security products protect businesses' cloud environments from unauthorized access and data breaches.
The company also offers a range of enterprise security products. These products protect businesses from advanced online threats, including targeted attacks, advanced persistent threats (APTs), and other sophisticated attacks. These products include network security, endpoint security, and cloud security solutions.
Another popular product from Trend Micro is the Smart Protection Network. It is a cloud-based security service that delivers real-time protection from harmful threats. This product uses advanced machine learning and AI techniques to identify and block new and emerging cyber threats quickly.
Trend Micro also provides a range of security services, such as threat intelligence, incident response, and managed detection and response (MDR) services. These services help businesses quickly and effectively identify and respond to security threats.
Overall, Trend Micro offers a wide range of security products and services to protect devices from online threats. With a focus on innovation and quality, Trend Micro is a trusted name in the cybersecurity industry, helping businesses and individuals stay secure in the ever-evolving threat landscape.
How is Trend Micro Doing in the Market?
Trend Micro is a well-established player in the cybersecurity industry and is performing well in the market. As per the recent financial reports, the company has shown steady growth and revenue in the first quarter of 2021, with a revenue of $1.13 billion.
Trend Micro has a strong presence in various markets, such as the US, Europe, and Asia Pacific, and a loyal customer base. Its products and services have been recognized for their quality, with the company receiving numerous awards and certifications.
Moreover, with the rise in cybersecurity threats and growing awareness about the need for online security, the demand for Trend Micro's products and services is expected to grow in the future.
Trend Micro has proved itself as a leading player in the cyber security industry with its innovative products and services. Its antivirus program, internet security, mobile security, and cloud security products are widely popular and trusted by individuals and businesses around the world.
The company's focus on strategic partnerships, research, development, and acquisitions has enabled it to stay ahead of the ever-evolving threat landscape. As online threats continue to grow in complexity and frequency, Trend Micro is committed to providing cutting-edge solutions to keep our customers secure and safe.